Data protection information - Medela Symposium 2021

Data Protection information regarding registration for and participation at the Medela Symposium

  1. Contact details of the controllers

Medela AG and the local Medela group affiliates (hereinafter referred to as "Medela"):
Lättichstrasse 4b
6340 Baar

  1. Purpose of processing your personal data

Handling Your Registration/Participation

The personal data you provide to register for the Medela Symposium will be stored and processed by Medela AG (as the responsible group parent which centrally organizes, administers and/or oversees the event) for the purposes of handling your registration and participation in the event.

Customer relationship management

With your participation in the event your personal data may be shared with the local Medela group affiliates in order to follow up on your questions/requests and to maintain a customer relationship.  

Monitoring and demonstrating compliance

Medela may further store and process your personal data to the extent necessary to monitor and demonstrate compliance with applicable legal requirements and regulations, including in connection with investigations and/or disclosure requests from public authorities.

Using audio and video recordings of you for internal and external marketing and communication purposes

Moreover, during the event photographs as well as audio and/or video recordings containing your image may be taken. Medela may use these photographs, audio and video recordings for internal and external marketing and communication purposes in connection with this event or any future similar event, in print and digital media formats, including but not limited to print publications, websites, e-marketing, film, and social media.  

Your personal data will not be used for any other purposes.

Event and game app

During the event, Medela will use an app (Atrivity) by the service provider, APE SOFTWARE COMPONENTS, S.L. (Spain) which will be used to push event notifications, run surveys with the event participants or to gamify the event. However, the download of this app is not mandatory, and no individual personal data will be disclosed to Medela from the service provider. Nevertheless, the service provider will provide us for example the results of a survey by country. In case of less participants per country, it may be possible that Medela may identify your person. Your consent for processing your personal data will be obtained by the service provider. Please refer to their data privacy policy for further information.

  1. Type of personal data
  • Personal details (salutation, name, surname)
  • Contact details (email, phone)
  • Professional details (company name, address, country, title)
  • Area of interest (e.g. breastfeeding, Covid-19)
  • Information on whether the event fee should be donated
  • Photographs containing your image
  • Audio and/or video recordings containing your image
  • Last four digit of your credit card
  • Credit card transaction ID
  • Credit card billing address


  1. Legal ground for processing your personal data

Processing your personal data for the event registration and participation purposes is based on the performance of the contract. In addition, Medela will process your personal data to comply with legal obligations. To maintain customer relationship and to use your photographs as well as video/audio recordings we rely on our legitimate interest, except where such interests are overridden by your data protection interests or fundamental rights and freedoms.   

  1. Recipient or categories of recipients

For the purposes described above, Medela has engaged a service provider (Dura 6C LLC, dba 6Connex, 425 Soledad Street, Suite 500, San Antonio, Texas 78205, USA) who process your personal data on our behalf and in accordance with our instructions. Medela has entered into an agreement with this service provider to ensure appropriate safeguards for your personal data. The service provider may not share your personal data with unauthorized third parties or use your personal data other than as instructed.

Medela may further share your personal data with third parties, where necessary to handle your registration/participation (e.g. payment provider, website development provider, other partners involved in the planning and organization of the event, or with public authorities, in the case of investigations/compelled disclosure requests). While these service providers may be also located in a country which may not provide for the same level of data protection as considered adequate in your country of residence. We have taken the necessary measures to ensure your personal data is appropriately protected when being transferred abroad.

In order to comply with applicable transparency requirements, we may further be required to disclose any payments or other benefits granted to you in the connection with your participation in the event. Medela will make any such disclosure, which may include the sharing of certain of your information with competent authorities and/or the publication of such information, including on publicly available websites, in compliance with applicable local law, and Medela will provide further information and/or obtain your consent where legally required.

  1. Location and duration of storage of your personal data

Your personal data will be stored on servers of 6Connex in Germany and on servers of Medela in Switzerland. We will store your personal data until June 2022. You will be able to access your data until this date. Your personal data will be deleted thereafter in accordance with applicable law requirements, unless to the extent a longer storage is required to comply with applicable data retention obligations.

7.    Transmission of personal data abroad

Some Medela group affiliates and service providers are located in countries that do not provide the same level of data protection as in your country of residence. Medela ensures that all necessary measures are taken to protect your personal data in accordance with applicable requirements (e.g. Standard Contractual Clauses).

  1. Your rights and how to contact us

You have the right, depending on the applicable local data protection law, to request information as to what data Medela holds about you (right of information) and to obtain access to those personal data (right of access), obtain the rectification of inaccurate data or, taking into account the purposes of the processing, request the completion of incomplete data (right to rectification), and, where certain requirements are met, obtain the erasure of personal data (right to erasure), obtain the restriction of processing (right to restriction of processing), receive and transmit to another controller the personal data which you provided to us (right to data portability), and object to the processing of your personal data on grounds relating to your particular situation (right to object).

Please note that the above-mentioned privacy rights cannot be guaranteed if there are exceptions by law or any regulations which do not allow us to process your requests on privacy rights.

In case of any questions about the collection, processing and/or use of your personal data or to exercise your privacy rights, please send your request to the following address (Medela AG, Data Protection Officer, Lättichstrasse 4b, 6340 Baar, Switzerland) or send an e-mail to

Medela’s Privacy Notice for California Residents supplements the information contained in this Data Protection Information and applies solely to visitors, users, and others who reside in the State of California.

To file an official complaint, please contact the data protection authority in your jurisdiction, if applicable (for example, if in Europe, the current list of National Data Protection Authorities, members of the European Data Protection Board can be found here).