Medela partners with Indigo to offer Buy One, Give One campaign benefitting breastfeeding families in Canada through Mamas for Mamas

Celebrating World Breastfeeding Week, Medela expands its support of breastfeeding families
Mother playing with baby with caption supporting the buy one, give one benefiting Good+Foundation

Mississauga, Ontario, July 26, 2022 – Medela, the most trusted breast pump brand*, in partnership with Indigo, Canada’s leading book and lifestyle retailer, announced today a buy one, give one campaign beginning today benefiting breastfeeding families in recognition of World Breastfeeding Week. Through the month of August, for all Medela purchases of $25 or more on, Medela will donate one nursing bra to Mamas for Mamas, a non-profit organization providing essential equipment, products, clothing, and educational services to families in need.

“In recognition of World Breastfeeding Week, it’s great to work with mission-aligned partners to support breastfeeding families,” said Jeff Castillo, executive vice president of the Americas for Medela. “Through our Medela Cares program, we are focused on improving maternal and infant health outcomes around the world. Through this buy, one, give one program exclusively at Indigo benefitting Canadian families through Mamas for Mamas, we hope to encourage mothers along their breastfeeding journey.”

World Breastfeeding Week (WBW) is a global public health campaign recognized each year between August 1-7 to raise awareness and inspire action on themes related to breastfeeding. This year’s theme is “step up for breastfeeding with education and support. In addition to the buy one, give one campaign, Medela has also introduced a limited-episode podcast – The Amazing Science of Mother’s Milkto share the value of mother’s milk. These initiatives reflect Medela’s ongoing commitment to supporting new parents, from pregnancy through the breastfeeding journey.

“We’re thrilled to be partnering with Medela for this initiative,” said Gail Banack, Vice President, Indigokids and Indigobaby. “The work Mamas for Mamas does to support families in need across Canada is so inspiring, and we’re excited to be able to support with this program.”

Medela is focused on expanding the support available to new parents, introducing new accessory and apparel items to extend the breastfeeding journey. This season, Medela received two Parent Tested, Parent Approved awards for the Medela Baby pacifier collection, supporting newborns through 18 months and beyond, and their newest apparel design, the Medela Hands-free™ Pumping Bustier, which features a seamless, strapless design and a snug fit to support hands-free pumping. New this July, Medela introduced the 3-in-1 Pumping Bra for nursing, hands-free pumping, and in-bra pumping.

“53% of single mamas live under the poverty line in Canada, and as a national specialized poverty relief agency that supports mamas and caregivers out of poverty and into prosperity, we envision a future where no mama or child are left behind,” explains Shannon Christensen, CEO and Founder of Mamas for Mamas. “We thank Medela for being leaders in this change we need to see in the world, and for helping to evolve the landscape of poverty, one Mama at a time. Medela’s generosity will assist our breastfeeding mamas throughout Canada. Charity doesn’t solve poverty, community does.”

This buy one, give one campaign is a part of Medela Cares, the company’s corporate social responsibility program, which focuses on solutions for global issues, including maternal and infant health amidst critical transitions such as coming home from the hospital, fostering the mother-baby bond in the neonatal intensive care unit (NICU) or the return to work. Earlier this year, Medela introduced the #MomsUnite4Milk campaign to provide families across the USA and Canada with donor breast milk. For more information about Medela Cares and its initiatives, visit

About Medela

Through advancing research, observing natural behavior and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries all over the world.  As the healthcare choice for more than 6 million hospitals and homes across the globe, and the most trusted breast pump brand in North America*, Medela provides the leading research-based breast milk feeding and baby products, healthcare solutions for hospitals, and clinical education. Medela is dedicated to building better health outcomes, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their life to the fullest. For more information, visit

About Mamas for Mamas

Mamas for Mamas is a national charitable organization that supports mothers and caregivers in crisis by providing ongoing support to individuals and families facing various poverty-related struggles. Mamas for Mamas mission is to change the landscape of poverty through innovative approaches to financial barriers faced by struggling families. Envisioning a future where no Mama or child is left behind and are committed to giving a hand up, not just a hand out to those struggling by providing them with essential needs working with other organizations to change the systems that contribute to the vicious cycle of poverty, mental health issues, housing, and food insecurities. Mamas for Mamas head office is located in Kelowna, British Columbia with five branches across Canada and expansion plans to have locations in every Canadian Province.


*Voted most trusted breast pump brand by United States and Canadian shoppers based on the 2022 BrandSpark® American and Canadian Trust Studies