Medela and Milani Win Red Dot Product Design Award 2023 for Freestyle Hands-Free Collection Cups and Breast Pump

Congratulations to everyone involved in this cross-functional team effort leading to success!
Freestyle hands-free pump reddot winner 2023

Medela and Milani Design & Consulting have been awarded the prestigious Red Dot Product Design Award 2023 for its recently launched Freestyle Hands-Free Breast Pump. The innovative product was recognized for its high design quality and outstanding design, with our cups featuring a unique transparent and anatomic shape, while being ultra-lightweight and easy to assemble in just three parts.

The Red Dot Jury evaluated numerous products from around the world based on their design quality and degree of innovation. The award is a testament to our commitment to delivering exceptional products that meet the needs of modern moms and families.

The design, product development, and marketing teams at Milani, IDC and Medela worked tirelessly to create an innovative, functional, and aesthetically pleasing product that meets the needs of modern moms and families. Breast pumps are no longer just medical products but stylish everyday companions that convey trust, competence and vitality.

The Freestyle Hands-Free will be published in the Red Dot Design Yearbook and presented in the winners section on the Red Dot website as well as in their international exhibitions.