1. Collection, Processing and Use of Your Personal Data
1.1 Anonymous Usage of our Website
You are welcome to visit our Website while remaining anonymous and without revealing any of your personal data. However, when you first visit our Website we will ask for your consent to place cookies on your device and to track your website usage behaviour. This helps us to better understand how our customers use our Website and to improve our website offering and services, which includes providing you with a more personalized website experience and targeted offers. In case you have registered for our newsletter (see Section 1.3 below), we will use such website usage information also to provide you with more personalized communications reflecting your specific interests and preferences. Please see Sections 2.2, 2.4 and 2.5 below for a detailed description of the cookies and website analysis tools we use for this purpose and your rights to change your choices.
If you do not agree with the above practices and wish to remain fully anonymous, you can indicate not to provide your consent, or withdraw your consent with effect for the future, by using the opt-out mechanisms available (see Sections 2.2, 2.4 and 2.5 below). In this case, we will only collect certain anonymous information which does not directly relate to your person. For example, we may collect the number of visitors to our Website, browsing patterns and areas of interest. We analyse this information to understand how our customers use our Website, and to assess trends, statistics and our customers’ needs, which help us to improve our Website and to better serve our customers.
1.2 Using our Contact Form
Your request/enquiry will be handled by Medela or, as necessary, by one of our local affiliated group companies or authorised distributor responsible for handling the topics addressed in your request/enquiry for your jurisdiction.
2.1 Essential cookies
Cookies are small text files that our Website asks to place on your computer or other internet enabled devices, such as tablets or smartphones. If your browser is set to accept cookies, then your browser adds the text in a small file.
2.2 Cookie Consent & Personalised Tracking
When you access our Website, we will ask for your consent to place additional cookies on your device by displaying a cookie banner ("Cookie Consent"). These cookies will not be strictly necessary for the functioning and performance of our Website but will help us to collect some of your personal data relating to your website usage behaviour in order to improve our Website offering and services and/or to provide you with more personalised information and services, including targeted offers (see below Sections 2.4 and 2.5 for the corresponding cookies placed for website analysis and remarketing purposes). In case you have registered for our newsletter (see Section 1.3 above), we will use such website usage information also to provide you with more personalized communications reflecting your specific interests and preferences. With your Cookie Consent, you further agree with the placement of cookies for enabling the services of ShareThis (see below Section 3).
The cookie banner informs you about the main purposes of the additional cookies and provides you with information about your choices and where you may access further information. Your continued use of our Website after having been displayed with the cookie banner will signify your consent to the described practices.
2.3 Managing your cookie settings
If you choose not to accept cookies, this may impair the usability of the Website and you may not be able to take advantage of some of our features and services offered.
If you use different devices to access our Website (e.g., smartphone, tablet, computer, etc.) you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.
2.4 Use of Google Universal Analytics
Google will use this information as our commissioned data processor to help us evaluate the use of our Website, to compile reports on website activity and to provide other statistical and analytical services relating to usage of our Website. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with any other data held by Google.
You may prevent the collection of data generated by the cookie about your use of this Website (including your IP address) and opt-out of being tracked by Google Analytics across all websites by downloading and installing a browser-plugin which is available here.
As an alternative to installing the browser-plugin, or in case you use our Website with browsers on mobile devices, you can also opt-out of being tracked by Google Analytics if you click on the following opt-out link: Opt-out of Google Analytics Tracking.
In this case, an opt-out cookie will be placed on your browser that prevents any further tracking of your use of this Website by Google Analytics. Please remember that you will have to opt-out again if you delete all cookies stored on your device. You will also have to opt-out for each device you use to visit our Website.
For an overview of privacy at Google, please click here.
2.5 Use of HubSpot
HubSpot tracks you using browser cookies. Every time you land on our Website, HubSpot will check for the presence of an existing tracking cookie. If one does not exist, HubSpot spins up a unique cookie for you and will log every page you visit moving forward.
There are a few things to be aware of in regards to how HubSpot handles tracking cookies:
- You will be tracked anonymously even before you become a contact. If and when a you fill out a form, HubSpot will associate your previous page views based on the tracking cookie.
- If you delete your cookies, you will be considered a new visitor and will be assigned a new cookie. However, HubSpot will automatically deduplicate form submissions coming from the same email address, even if different browser cookies were associated with the submissions.
- Since cookies are unique to a browser, if two people share a single computer, their submissions will be associated with the same contact record. This deduplication by cookie ensures that if a contact submits multiple forms on our website using different email addresses, all submissions will be associated with a single record in HubSpot since they are all from the same contact.
2.6 Other Third-Party Cookies
Some content or applications, including advertisements, on the Website may be served by unaffiliated third parties. These may place cookies on your device for their own purposes. We do not control these third parties' tracking technologies or how they may be used.
You may prevent the placement of and tracking by such third-party cookies by adjusting or modifying your browser settings accordingly. For further information, please refer to your browser instructions.
3. ShareThis Social Plugin
This Website uses a social plugin of the service ShareThis ("ShareThis Plugin"), operated by ShareThis Inc., 4005 Miranda Avenue, Suite 100, Palo Alto, CA 94394, USA ("ShareThis"). The service of ShareThis allows users to share content on our Website more easily through social networks, such as facebook.com, twitter.com, LinkedIn.com and pinterest.com ("Social Networks").
If you access a webpage from our Website which contains the ShareThis Plugin your browser may build up a direct connection with the servers of ShareThis and download the ShareThis Plugin and its content to your browser to integrate it into the webpage you are visiting. The ShareThis Plugin will place cookies on your device and provide ShareThis with the information that you have accessed the respective webpage from our Website. Further information may be collected when you choose to interact with the ShareThis Plugin, such as by clicking on the ShareThis icon and/or sharing content with the sharing icons. The information collected by ShareThis may include usage information, including your IP address and geographic location, and technical information, such as type of browser or operating system used.
Your browser may furthermore build up a direct connection with the servers of the Social Networks implemented within the ShareThis Plugin when you access a webpage from our Website which contains the ShareThis Plugin. These Social Networks may place cookies on your device for their own purposes and may provide them with personal data.
5. Google Maps
This Website uses Google Maps ("Google Maps"), a map service provided by Google, Inc. (“Google”) to display interactive maps.
6. Disclosure of your Personal Data
6.1 Medela is operating the Website as data controller. However, to ensure the customer relationship with you is handled efficiently, and to provide you with a good customer experience, your customer relationship will be managed directly by our Local Group Company located in your country. The Local Group Company will be responsible for the related collection, processing and use of your personal data also as data controller. For instance, Medela may share your personal data with the Local Group Company where this is necessary to answer specific requests or enquiries submitted by you through our Website, to provide you with the services requested, or where otherwise necessary to handle the customer relationship with you. For these purposes, the Local Group Company will be granted with access to your personal data stored by Medela and will collect, store, process and use such personal data on local level for the above purposes.
6.2 In addition, Medela and/or the Local Group Company may use external technical service providers which are authorized to provide services on its behalf and in accordance with its instructions. These entities may have access to your personal data but only to the extent necessary to enable your use of our Website, including providing related services or handling your requests or enquiries. For instance, Medela (and/or, as applicable, the Local Group Company) may use service providers to host our Website, store your personal data, or analyse the information collected as explained in Section 2. These service providers may not disclose your personal data to any unauthorized third parties or use your personal data for any purposes other than as instructed. Some of these service providers may be located in countries outside Switzerland and the EU/EEA which may not provide for the same level of data protection as in your country of residence. However, Medela and/or, as applicable, the Local Group Company have appropriate agreements in place with these service providers to ensure that they will take all necessary measures to protect your personal data in accordance with applicable requirements. For further information about our service providers, please contact us as further explained in Section 8 below.
6.3 Other than as indicated above, we will not provide your personal data to any third party without your prior consent, unless we are compelled by law to do so.
7. Storage of your Personal Data and Data Security
Your data will be stored on servers in Switzerland. In addition, Medela and/or, as applicable, the Local Group Company may use cloud service providers located in countries outside Switzerland and the EU/EEA, including the United States of America (USA), to host and process your personal data for storage, communication and marketing purposes. While the laws of those countries may not provide for the same level of data protection as considered adequate in Switzerland or the EU/EEA, we have taken the necessary measures to ensure your personal data will be handled and protected appropriately and only be processed on our behalf and in accordance with our instructions.
We will treat your personal data confidential. We have implemented appropriate technical and organizational security measures to protect your personal data against unauthorized disclosure or access, alteration, misuse, accidental or unlawful destruction or loss.
8. Your Rights / How to Contact Us
As per the provisions of applicable local data protection law, you have the right to request information as to what data we hold about you. In addition, where appropriate, you have the right to request the correction, deletion and/or blocking of your personal data and/or to object to the processing of your personal data for legitimate reasons.
In case of any questions about the collection, processing and/or use of your personal data or to exercise your rights please send us an email at firstname.lastname@example.org.
Annex: Consent declarations
To be fully transparent about its practices, Medela makes the content of consent declarations obtained through its Website available for access by its users. In the context of your use of our Website, you may have expressly given one or more of the following consent declarations:
You may at any time, with effect for the future, withdraw any consent you have given. For this purpose, you can make use of the unsubscribe or opt-out mechanisms provided.
Medela built this App as a free app. It is provided by Medela at no cost and is intended for use as is.
This App does not collect any personal data. However, it has implemented Google Analytics for Firebase. What this means is described below:
Google Analytics for Firebase (Google Inc.)
Google Analytics uses "cookies", which are text files placed on your device, to allow us to analyze how users use the App. The information generated by the cookie about your use of this App is usually transferred to a Google server in the USA and stored there. However, IP anonymisation is activated. Therefore, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.