Medela, the brand trusted by millions of moms worldwide and the #1 brand in hospitals1, today announced the launch of its newest innovation: the Motion InBra™, a highly efficient wearable breast pump designed for dependable performance and comfort. Engineered and intentionally shaped to mirror the natural contours of the breast, it offers a comfortable, secure fit and effective milk flow. With its discreet design and simple setup for immediate usability, it helps moms stay in tune with the rhythm of daily life – spending less time setting up and more time focusing on what matters most.
Designed for Life’s Beautiful Mess
Motherhood isn’t picture-perfect – it’s raw, radiant, chaotic, and full of love all at once. It’s early mornings, late nights, and everything in between. The Motion InBra™ was created for these beautifully imperfect moments – a designed-for-life companion that keeps up when life doesn’t slow down.
Thoughtfully shaped to mirror the natural contours of the breast, Motion InBra™ delivers consistent output and comfort through a secure, discreet fit, helping moms move confidently through their day. With its plug-and-play simplicity that allows for immediate use and easy cleaning with just three parts, the pump ensures hassle-free handling. Each cup is lightweight and balanced for everyday wear, tailored to fit naturally inside most nursing bras, so it feels less like equipment and more like an effortless extension of mom’s routine.
According to Medela’s in-home study, 94% of the participating moms said ‘they spend less time pumping and more time living’ with Motion InBra™ 2.
Key Benefits Include:
- Advanced performance for reliable milk expression: Shaped to support moms,Motion InBra™ delivers consistent, effective milk flow while maintaining comfort and secure fit throughout each session. Powered by Medela’s 2-Phase Expression™ Technology – clinically validated to mimic a baby’s natural sucking rhythm – it helps optimize milk expression and comfort with every use3,4,5. Backed by Medela’s decades of lactation research and anatomical studies, it’s designed to support moms’ breastfeeding goals from early postpartum through everyday use. The pump’s anatomically informed 105° breast shield design, developed through 3D scans6,7,8,9 is proven to increase milk expression by 11.8% and enhance comfort compared to traditional designs10, helping moms pump more confidently and efficiently every day.
- Plug-and-play simplicity: Ready to use right away – no pairing, no app required. The intuitive design allows moms to start pumping instantly and confidently, whether they’re getting ready for work, traveling, or winding down at home. Automatic switching from stimulation to expression makes every session smooth and dependable.
- Ease of use and cleaning: Lightweight (250 g per cup), quiet (≤45 dB), and compatible with most nursing bras, Motion InBra™ fits seamlessly into daily life. With only three parts (membrane, cup, breast shield, excluding optional inserts) to clean, plus a no-tip base for secure placement and an easy-pour spout to safeguard every precious drop, it minimizes cleanup time and maximizes convenience. Each pump includes 24 mm breast shields and three inserts (15 mm, 18 mm, 21 mm) to accommodate more than 95% of nipple sizes11 for a personalized, comfortable fit.
Moms Approve
In recent in-home studies12, 90% of participants reported being satisfied or very satisfied with the Motion InBra™, and the same percentage said they would recommend it:
- “It’s easy to put together and clean without any hard-to-reach spots.”
- “I find it very convenient since I can do other things while using it, which saves time.”
- “It has strong suction and works efficiently.”
“Our Motion InBra™ is the latest innovation in Medela’s wearable breast pump portfolio, representing our ongoing commitment to turning science into care,” said Thomas Golücke, CEO of Medela. “Moms told us they wanted a pump they could count on – a wearable, efficient, comfortable, and hassle-free pumping solution that fits naturally into their everyday routines. With Motion InBra™, we’ve delivered on that: combining dependable performance and comfort with straightforward, plug-and-play simplicity to give moms confidence and ease in every moment of their breastfeeding journey.”
Availability. The Motion InBra™ is Medela’s second fully wearable in-bra breast pump, complementing its growing portfolio to meet different moms’ needs and preferences.
It will be available beginning in mid-October across multiple online and retail channels in Europe, followed by launches in Australia, Canada, and Japan in late 2025 and in the United States in early 2026*. Retail options include both single- and double-electric versions, with additional accessories. Each pump comes with 24 mm breast shields and three inserts (15 mm, 18 mm, 21 mm) covering more than 95 percent of nipple sizes.
