Dr Subhash Pokhrel

Making a business case for breastfeeding promotion: an evidence-based approach


Subhash Pokhrel, PhD is a health economist interested in return on investment (ROI) analysis in public health. He is currently the Head of Department of Clinical Sciences at Brunel University London and also leads Health Economics Research Group (HERG). He co-authored the 2012 UNICEF UK Study on economic analysis of breastfeeding and is the lead author of a new book, “ROI in Public Health Policy: Supporting Decision Making” (Palgrave Macmillan). He has published widely in other areas including tobacco control and smoking cessation, physical activity and healthcare utilisation specifically in low/middle income countries.