Medela Family receives the Parent Tested, Parent Approved award
Announced this week, Medela was awarded the Parent Tested, Parent Approved seal of approval for the Medela Family app. “Parents are 86% more likely to make a purchase based on the recommendations of other parents,” said Sharon Vinderine, founder and CEO, PTPA Media. “The Seal of Approval acts as a powerful symbol of trust and recognition, giving parents the ability to make confident purchasing decisions while distinguishing the top products from other comparable brands. That’s the power of word-of-mouth marketing — we trust what others have to say when we know they’re unbiased and have nothing to gain. And moms trust moms — that’s just a fact.”
How winners are determined
Parents across North America participate in the testing process at no cost to them. They evaluate the products with their families in real-life environments. Their feedback and evaluations are carefully tallied and curated. Products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on the packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of more than 200,000 families. Independent research has confirmed that the PTPA Seal of Approval ranks as one of the most recognized seals in North America.
Get the app!
Download the Medela Family app for free from the App Store and Google Play. Visit medela.com/medelafamily for more information.