Medela recognized as the Most Trusted Brand for fifth year in a row
Medela was recognized as the Most Trusted Breast Pump Brand, as voted by more than 19,752 North American consumer shoppers through the 2023 survey conducted by BrandSpark. Winners were included in a digital Newsweek story and a press release from BrandSpark.
Medela has been honored to receive this recognition in 2022, 2021, 2020, and 2019. Read more about last year’s announcement.
How are winners determined?
In the 2023 BrandSpark American Trust Study, 19,752 American shoppers determined the BrandSpark Most Trusted Awards winners for 2023 through their top-of-mind unaided responses for categories in which they shop and services which they use. The results are ranked based on the greatest volume of mentions as the most trusted brand in the category (ties are declared if the margin of victory is within 3%).
What is Brandspark?
The BrandSpark American Trust Study is the most extensive study of brand trust across consumer categories, examining 215 product and service categories.
Founded in 2001, BrandSpark International is a marketing research firm that uniquely combines real world omni-channel consumer insights with a deep understanding of competitive context, providing clients with highly actionable insights.