Sore nipples are one of the most common challenges during the first few weeks of frequent breastfeeding. 1-3 Purelan™ provides fast, effective relief with just one ingredient:
natural certified, 100% ultra-pure, medical-grade lanolin, tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards.
Fast Relief for sore nipples and dry skin
Safe for Baby, no need ton remove
Natural Certified by EcoCert and Natrue
See how Purelan™ provides fast, gentle relief with one safe, natural ingredient.
1 x Purelan™ lanolin cream tube (choose 7g or 37g)
Available sizes:
Watch the videos below to find out more about the product and how best to use it

Purelan™ creates a protective layer on skin’s surface and is absorbed by the skin while restoring the skin’s natural moisture balance. Use Purelan™ after every feed to relieve soreness and protect your nipples. There is no need to remove Purelan™ before breastfeeding or pumping.
Instructions for use:
Also suitable for:
Frequently Asked Questions
Thanks to its rich texture, Purelan™ creates a protective layer on the skin's surface and rehydrates from within.
Please note that Purelan™ is not licensed as a medical product for pain relief or designed for the therapeutic treatment of pain. For sore and cracked nipples Medela recommends Hydrogel Pads or Medela breast shells. If you are experiencing breast pain or other health problems, please seek advice from your medical practitioner. Purelan™ is formulated to provide fast relief from nipple soreness and dry skin.4-7
Purelan™ formulation has been developed to minimize its allergenic potential. Carefully controlling the levels of FLA (free lanolin alcohols) in lanolin can reduce skin reactions even among those who are already sensitive to lanolin. Research shows that reducing the FLA content to less than 3%, particularly when detergent residues have been removed from the product, reduces the incidence of positive patch-test reactions among lanolin-sensitive skin patients. With an alcohol fraction of less than 3% in Purelan™, the allergenic potential to lanolin alcohols, which is observed rarely, is reduced to an absolute minimum as per EP (European Pharmacopeia).
Purelan™ does not contain other additives that might cause a reaction, such as preservatives and fragrances. Additionally, Purelan™ is dermatologically tested. However, anyone with a known lanolin allergy should avoid using lanolin products, including Purelan™.
Purelan™ contains 100% ultra-pure, medical-grade lanolin. Lanolin is a deeply hydrating, naturally occurring substance found in sheep’s fleece. It is ethically sourced from mulesing-free farms. Our all-natural formula is dermatologically tested, hypoallergenic and suitable for sensitive skin.
Purelan™ lanolin nipple cream provides fast relief for mums’ sore nipples and dry skin, and is safe for babies, with no need to remove before feeding. 4-7 The lanolin in our nipple cream is purified to remove impurities and pesticides, with no additives, preservatives and fragrance added.
Take a look below at some of the key features available across our products
Articles that may be of interest
1. Odom EC et al. Pediatrics. 2013; 131:e726-e732.
2. Vieira F et al. J Nurs Scholarsh. 2013; 45(2):116–125.
3. Puritz M et al. Breastfeed Med. 2022; 17(4):297–304.
4. Clark EW, Steel I. J Soc Cosmet Chem. 1993; 44:181–195.
5. Barba Albanell C et al. Skin Pharmacol Physiol. 2018; 31(4):198–205.
6. Abou-Dakn M et al. Breast Care. 2010; 5(1):2.
7. Brent N et al. Arch Pediatr Adolesc Med. 1998; 152(11):1077–1082.