1. Collection, processing and use of your personal data
1.1 Anonymous usage of our Website
You are welcome to visit our Website while remaining anonymous and without revealing any of your personal data. In this case, we will only collect certain anonymous information which do not directly relate to your person. For example, we may collect the number of visitors to our Website, browsing patterns and areas of interest. We analyse this information to understand how our customers use our Website, and to assess trends, statistics and our customers’ needs, which help us to improve our Website and to better serve our customers.
If you have given your consent, we may further place or read cookies, including from third party providers, to collect and analyse certain statistical information (based on your visit of our Website and other sites in the Internet) and to deliver content that is relevant to your specific interests. Please see Section 2 below for a detailed description of the cookies and website analysis tools we use for this purpose and your rights to opt-out.
1.2. Using our contact form
We collect the personal data you voluntarily disclose when you contact us through the contact form on our Website, for example, if you send us an enquiry or file a specific request with our customer service and support. Without your consent, your data will only be used to handle your request/enquiry, e.g., to provide you with the service information you asked for, and not be used for any other purpose, unless expressly permitted or required by applicable law.
Your request/enquiry will be handled by Medela or, as necessary, by one of our local affiliated group companies responsible for handling the topics addressed in your request/enquiry for your jurisdiction.
2.1 Essential cookies & cookie consent
Cookies are small text files that our Website asks to place on your computer or other internet enabled devices, such as tablets or smartphones. If your browser is set to accept cookies, then your browser adds the text in a small file.
2.2 Managing your cookie settings
If you choose not to accept cookies, this may impair the usability of the Website and you may not be able to take advantage of some of our features and services offered.
If you use different devices to access our Website (e.g., smartphone, tablet, computer, etc.) you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.
2.3 Use of Google Universal Analytics
Google will use this information as our commissioned data processor to help us evaluate the use of our Website, to compile reports on website activity and to provide other statistical and analytical services relating to usage of our Website. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with any other data held by Google.
You may prevent the collection of data generated by the cookie about your use of this Website (including your IP address) and opt-out of being tracked by Google Analytics across all websites by downloading and installing a browser-plugin which is available here.
As an alternative to installing the browser-plugin, or in case you use our Website with browsers on mobile devices, you can also opt-out of being tracked by Google Analytics if you click on the following opt-out link: Click here to opt-out of Google Analytics.
In this case, an opt-out cookie will be placed on your browser that prevents any further tracking of your use of this Website by Google Analytics. Please remember that you will have to opt-out again if you delete all cookies stored on your device.
You will also have to opt-out for each device you use to visit our Website.
For an overview of privacy at Google, please click here.
2.4 Use of Google Analytics advertising features
Depending on the pages you visit on our Website, we may further use certain Google Analytics display advertising features, such as demographics & interest reporting and remarketing features.
To enable these features, a third party DoubleClick Cookie will be placed on your device by Google (when you visit certain pages of our Website or websites from other publishers that have implemented advertising features based on the DoubleClick Cookie).
The DoubleClick Cookie stores information about your use of our Website (and eventually other websites visited in the Google advertising network), including the sites visited, ad views, page views, user interaction data, browser information, IP-address, a cookie ID, and your search history. Google will not link your name or other personally identifiable information to your DoubleClick cookie without your prior consent.
We use Google Analytics to analyze the data stored in the DoubleClick Cookie in order to obtain statistical reports on our user's demographics (age, gender) and interests. These reports help us to better understand our users and to improve our Website and services.
In addition, we use Google Analytics' remarketing features to run advertising campaigns (including Google AdWords) to users of our Website. Based on their prior visits to our Website (and their interests expressed during those previous sessions), these users will be delivered relevant targeted advertising when they browse other sites in the Internet within the Google Display Network. We may also use the Google Analytics Advertising features to help us measure the effectiveness of advertising campaigns.
Please further note that the DoubleClick Cookie also enables Google and other third party vendors to serve targeted advertising (based on your prior visits to our Website and/or other sites on the Internet). These ads may be shown on websites of Google and/or other publishers participating in the Google advertising network.
You can manage your preferences and opt-out of Google's interest-based ads in your Google Ads Setting. In this case, the unique cookie ID of the DoubleClick-Cookie is overwritten and can't be associated with a particular browser. Please note that a new DoubleClick-Cookie might be placed if you delete all cookies from your device and you may have to renew your opt-out settings.
If you would like to permanently deactivate the DoubleClick-Cookie please download and install the browser-plugin which is available here.
For an overview of privacy at Google, please click here.
2.5 Other third-party cookies
Some content or applications, including advertisements, on the Website may be served by unaffiliated third parties. These may place cookies on your device for their own purposes. We do not control these third parties' tracking technologies or how they may be used.
You may prevent the placement of and tracking by such third-party cookies by adjusting or modifying your browser settings accordingly.
3. ShareThis social plugin
This Website uses a social plugin of the service ShareThis ("ShareThis plugin"), operated by ShareThis Inc., 4005 Miranda Avenue, Suite 100, Palo Alto, CA 94394, USA ("ShareThis"). The service of ShareThis allows users to share content on our Website more easily through social networks, such as facebook.com, twitter.com, LinkedIn.com and pinterest.com ("Social Networks").
If you access a webpage of our Website which contains the ShareThis Plugin your browser may build up a direct connection with the servers of ShareThis and download the ShareThis Plugin and its content to your browser to integrate it into the webpage you are visiting. The ShareThis Plugin will place cookies on your device and provide ShareThis with the information that you have accessed the respective webpage of our Website. Further information may be collected when you choose to interact with the ShareThis Plugin, such as by clicking on the ShareThis icon and/or sharing content with the sharing icons. The information collected by ShareThis may include usage information, including your IP address and geographic location, and technical information, such as type of browser or operating system used.
Your browser may furthermore build up a direct connection with the servers of the Social Networks implemented within the ShareThis Plugin when you access a webpage of our Website which contains the ShareThis Plugin. These Social Networks may place cookies on your device for their own purposes and may provide them with personal data.
5. Google Maps
This Website uses Google Maps ("Google Maps"), a map service provided by Google, Inc. (“Google”) to display interactive maps.
6. Surveys and contests
Medela may conduct surveys and contests on this Website. Unless indicated otherwise, Medela will collect, process and use your personal data revealed by you for purposes of participating in these surveys or contests only as necessary to carry out the respective survey or contest. We will inform you prior to your participation about what information we will collect and how we intend to use the information collected.
Our survey and contest forms are often generated by using Wufoo, a service operated by SurveyMonkey Inc., 101 Lytton Avenue, Palo Alto, CA 94301, USA. We have appropriate agreements in place to make sure that Wufoo will collect and process your information only on our behalf and in accordance with our instructions. Wufoo will not sell or share your information with third parties. Please read Wufoo's privacy statement for further details.
7. Disclosure of your personal data
7.1 To ensure the customer relationship with you is handled efficiently, and to provide you with a good customer experience, many of the products and services available will be provided to you directly by our affiliated group company located in your country. For instance, Medela may share your personal data with our affiliated group companies where this is necessary to answer specific requests or enquiries submitted by you through our Website, to provide you with the services requested, or where otherwise necessary to handle the customer relationship with you. For these purposes, our affiliated group companies will be granted with limited access to your personal data stored by Medela.
7.2 In addition, Medela uses external technical service providers which are authorized to provide services on our behalf and in accordance with our instructions. These entities may have access to your personal data but only to the extent necessary to enable your use of our Website, including providing our services or handling your requests or enquiries. For instance, we may use service providers to host our Website or to store your personal data. These service providers may not disclose your personal data to any unauthorized third parties or use your personal data for any purposes other than those for which you have revealed your data to us. We have appropriate agreements in place with these service providers to ensure that they will take all necessary measures to protect your personal data in accordance with applicable requirements.
7.3 Other than as indicated above, we will not provide your personal data to any third party without your prior consent, unless we are compelled by law to do so.
8. Storage of your personal data and data security
Your data will be stored on servers in Switzerland.
We will treat your personal data confidential. We have implemented appropriate technical and organizational security measures to protect your personal data against unauthorized disclosure or access, alteration, misuse, accidental or unlawful destruction or loss.
9. Your rights / How to contact Us
As per the provisions of applicable local data protection law, you have the right to request information as to what data we hold about you. In addition, where appropriate, you have the right to request the correction, deletion and/or blocking of your personal data and/or to object to the processing of your personal data for legitimate reasons.
In case of any questions about the collection, processing and/or use of your personal data or to exercise your rights please send us an email at firstname.lastname@example.org.
Annex: Consent declarations
To be fully transparent about its practices, MEDELA makes the content of consent declarations obtained through its Website available for access by its users. In the context of your use of our Website, you may have expressly given one or more of the following consent declarations: